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Amazon’s monthly geometric rate of return for June 1997 through June 2011, was 2.52%.
Now here’s the same chart for Border’s Group during the same time period Yahoo! (Quotes has historical information for Borders going back to May 1995):

Of course, Amazon is much more than just a book seller so the camparison’s not exactly fair. Competition, the internet, debt, and mismanagement killed Borders.
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